APTCB2 for CB2

Conception, UX & UI Design and Production Managment
For their first campaign, home design brand CB2 wanted to spread brand love further than it had ever been with a huge idea. So we headed to Pinterest, a hub for design inspiration, to create the world’s first-ever crowd-designed apartment: APT CB2.

The first real apartment designed live on Pinterest

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Over five days with the help of five popular designers, people decorated five rooms through Pinterest.

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People from all 50 states came together to design APT CB2.

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The biggest challenge was to create an unique and relevant experience for each device.

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Publication

“Fun, interactive, contemporary” The New York Times

Awards

Webby Awards,
The FWA Awards

Thank You

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