Microsoft 1MSQFT

Conception, UX, UI and Production Managment
Creative types are hard to impress. And please. For Microsoft to reconnect with them, we needed to do a hard reset on what people expected from the brand. So we built One Million Square Feet of Culture (or 1MSQFT for short), a program built on the premise of surveying culture as data, measuring new creations in art, film, music, fashion and food by their physical size.
image
image
image

Pop-up 1MSQFT galleries shared new creations at events around the country from Sundance to New York Fashion Week.

image image

Each event was recapped in an ongoing content series summarized as a “Survey of Culture by Windows.”

Thank You

NEXT

The Electric Lady

How to have a boat party with puff daddy & Erykah Badu?